British American Tobacco is cutting roughly 9,000 jobs—about 20% of its 47,000-person workforce—by the end of 2026. The company will eliminate around 5,500 roles and outsource another 3,500 as part of a major cost-reduction effort.

The maker of Camel and Dunhill cigarettes is pivoting toward "smoke-free" nicotine products like vapes and pouches, moving away from traditional tobacco. Interim CFO Javed Iqbal hinted earlier this year that AI adoption would also drive staffing changes.

BAT confirmed the layoffs but hasn't disclosed exact figures publicly.