hakimi

---神秘火爆的哈基米音乐总被人忽视，但却已经成为短视频的最热门背景音乐。（第9期）
大街小巷都能听到哈基米音乐，蜜雪、瑞幸、华为、比亚迪、商超，学校，公园都播放过它。
而哈基米音乐的播放量一直是一个谜团。
哈基米视频音乐文化之家：hajimi-theta.vercel.app
#哈基米 #HAJIMI #hachimi #Hakimi
抖音并没有背景音和音乐的官方统计数据，我们只能尝试从一些已知事实进行展示推断。

比如当一个短视频使用了哈基米背景乐，即便它没有标注“#哈基米”标签，它也传播了哈基米文化。
所以音乐的传播往往难以量化，当人们不自觉的对着猫猫说：可爱的哈基米，当人们不自觉的哼着哈基米小曲的时候，哈基米世界已经彻底形成。
此时，哈基米不再是一时风靡，而是成为日常。
事实1：
抖音app搜索框输入哈基米，在标签栏选音乐，可以得到音乐和配乐2种，我们以配乐为准，选前5数据：
哈基米（椰子と红豆）：248万人使用，前10个哈基米背景乐短视频点赞数为：1958万
https://www.douyin.com/music/7221099788623644731
找基米（哈基米陷阱BEAT）：246万人使用，前10个哈基米背景乐短视频点赞数为：3203万
https://www.douyin.com/music/7559146928521694002
曼啵啵啵（DJ阿哲）：107.5万人使用，前10个哈基米背景乐短视频点赞数为：1299万
https://www.douyin.com/music/7532696263254100006
伯虎说（哈基米版）（缘为冰）：52.8万人使用，前10个哈基米背景乐短视频点赞数为：890万
https://www.douyin.com/music/7545780296302594049
哈基米（泰曼波）1.4x（37.2万人）：107.5万人使用，前10个哈基米背景乐短视频点赞数为：1185万
https://www.douyin.com/music/7563474437795694593
总结：这50个哈基米配乐短视频一共有：690万个短视频使用（这5首歌），8535万次点赞（25亿播放量，以播赞比0.033推算）。
注意，其他几千首歌我还没统计，同一首歌还有不同创作者的ai音效我也没统计，同一首歌的真人翻唱音效我也没统计。
做商业的，尤其做市场营销的，包括小编我在内，应该好好复盘反思一下，自己是不是有点低估市场，有点不敬畏真实数据，有点作为年长人的偏见。
从我的数据观感来看，哈基米背景音效的使用率数据绝对要比哈基米短视频还要高得多。
目前哈基米短视频的抖音数据破千亿，保守估计其背景音效也至少破千亿。
事实2：
目前哈基米音乐相关话题，累计有35亿播放量，以“#哈基米音乐”“#哈基米之歌”为主。
抖音上最火的哈基米之歌（也叫哈基米调音或哈基米神曲）其实是“万曲皆可哈基米”的二创系列，把各种歌曲旋律魔性改编成“哈基米哈基米”风格，超级洗脑！
在抖音和b站被大量萌宠、抽象舞、鼠鼠，奇葩视频使用，传播量爆炸，无法统计。
我们选取代表性二创歌曲：#蓝莲哈1亿播放量，#打火基5000万播放量，#孤高曼波1亿播放量，#泰曼波5000万播放量。（这些数据没算入哈基米音乐播放量，因为不带有“哈基米”三个字，抖音无法识别）
事实3：
哈基米音乐在线下门店有难以统计的播放量。
蜜雪冰城、华莱士、塔斯汀、华为、小米、比亚迪、各大商超、小超市、小摊贩、小店铺、学校、公园等等，都播放过哈基米音乐。
哈基米音乐本身欢快活泼，温暖阳光，具有很强的贴合力，能够吸引人群，带来流量。
我们不要低估线下门店的传播力，中国总共有812万家各类线下门店，这些门店撑起了中国商业生态。
哈基米音乐并非商用专用（如蜜雪冰城主题曲，你不可能在瑞幸听到蜜雪冰城甜蜜蜜，但可以听到哈基米之歌），所以它的主题能够无缝契合几乎所有的商业场景。
812万家线下商店撑起了14亿中国人的生活，而门店播放的哈基米音乐一传十十传百，方圆几公里都知道哈基米。
注意，这里的传播量级已经不能用多少亿次来统计，而要用多少亿人来量化。
线下多少亿人听过哈基米音乐呢，无法统计。
量变引起质变，只有得到足够多的播放和认可，才会让哈基米成为猫咪的代名词，才会让哈基米成为可爱温暖的代名词。
事实总结：
哈基米是一个及其可爱治愈的正面形象，如同寒冬的一杯热姜茶，正因为如此，哈基米之歌成为国民级配乐，断档第一。
数千首音乐，数万首音效，数千亿播放量，这是其他任何meme都不具备的特性。
关于音乐特性，doge没有，cheems没有，拉布布没有，黑神话悟空没有，哪吒没有，西游记都没有，奶龙有但不够风靡，是的，你找不出来。
不同于奶龙labubu黑悟空，哈基米没有任何资本和公司推动，且形象积极正面，成为短视频加配乐超2000亿播放量的现象级国民meme，这是人民的热爱，这是全民级别超级IP。
Unveiling the Mystery: How Many Plays Does the Hachimi Music, Loved by Hundreds of Millions of Chinese People, Actually Have? (Episode 9)
The mysteriously explosive Hachimi music is often overlooked, yet it has become a popular background track for short videos.
You can hear Hachimi music everywhere on the streets — in Mixue, Luckin, Huawei, BYD stores, supermarkets, schools, parks; they've all played it.
And the play count of Hachimi music has always been a mystery.
Hachimi Video Music Culture Home: hajimi-theta.vercel.
Douyin doesn't have official statistics for background sounds or music, so we can only try to demonstrate and infer from some known facts.
For example, when a short video uses Hachimi background music, even if it doesn't tag "#Hachimi," it still spreads Hachimi culture.
Thus, the dissemination of music is often hard to quantify. When people unconsciously say to cats: "Cute Hachimi," or hum the Hachimi tune without realizing it, the Hachimi world has fully taken shape.
At this point, Hachimi is no longer just a fleeting trend but has become part of everyday life.
Fact 1:
In the Douyin app search bar, type "Hachimi," then select the music tab. There are two types: music and sound effects. We'll focus on sound effects and take the top 5 data:
Hachimi (Coconut and Red Bean): Used by 24.8 million people. The top 10 Hachimi background videos have 19.58 million likes.
https://www.douyin.com/music/7221099788623644731
Find Kimi (Hachimi Trap BEAT): Used by 24.6 million people. The top 10 have 32.03 million likes.
https://www.douyin.com/music/7559146928521694002
Man Bo Bo Bo (DJ Aze): Used by 10.75 million people. The top 10 have 12.99 million likes.
https://www.douyin.com/music/7532696263254100006
Bohu Shuo (Hachimi Version) (Yuan Wei Bing): Used by 5.28 million people. The top 10 have 8.9 million likes.
https://www.douyin.com/music/7545780296302594049
Hachimi (Thai Man Bo) 1.4x (37.2万 people? – likely a typo): Used by 10.75 million people. The top 10 have 11.85 million likes.
https://www.douyin.com/music/7563474437795694593
Summary: These 50 Hachimi sound effect videos (from just 5 tracks) have a total of 69 million uses, 85.35 million likes (estimated 2.5 billion plays, based on a play-to-like ratio of 0.033).
Note: I haven't yet tallied the other thousands of tracks, nor the AI variations by different creators for the same song, nor the real-person cover versions.
Those in business, especially marketing — including myself as an editor — should seriously reflect: Have we underestimated the market? Shown a lack of respect for real data? Or harbored biases as older generations?
From my data perspective, the usage rate of Hachimi background sounds is absolutely much higher than that of Hachimi short videos.
Currently, Hachimi short videos on Douyin have exceeded 100 billion plays. Conservatively, its background sounds should also be at least over 100 billion.
Fact 2:
Hachimi music-related topics currently have a cumulative 3.5 billion plays, mainly under "#Hachimi Music" and "#Hachimi Song.
"The most popular Hachimi song on Douyin (also called Hachimi tuning or Hachimi divine tune) is actually the secondary creation series "Anything Can Be Hachimi," where various song melodies are magically remixed into the "Hachimi Hachimi" style — super brainwashing!
It's widely used on Douyin and Bilibili in cute pet videos, abstract dances, rat videos, and quirky clips, with explosive dissemination that's impossible to fully track.
We select representative secondary creations: #Blue Lotus Ha – 100 million plays; #Da Huo Ji – 50 million plays; #Gu Gao Man Bo – 100 million plays; #Thai Man Bo – 50 million plays. (These aren't counted in Hachimi music plays because they don't include the word "Hachimi," so Douyin can't recognize them.)
Fact 3:
Hachimi music has unquantifiable plays in offline stores.
Mixue Ice City, Wallace, Tastien, Huawei, Xiaomi, BYD, major supermarkets, small supermarkets, street vendors, small shops, schools, parks, etc., have all played Hachimi music.
Hachimi music itself is cheerful and lively, warm and sunny, with strong appeal that attracts crowds and brings traffic.
We shouldn't underestimate the dissemination power of offline stores. China has a total of 8.12 million various offline stores, which support the Chinese commercial ecosystem.
Hachimi music isn't exclusive for commercial use (like the Mixue Ice City theme song — you won't hear Mixue's "Sweet Honey" in Luckin, but you can hear the Hachimi song). So its theme seamlessly fits almost all commercial scenarios.
These 8.12 million offline stores support the lives of 1.4 billion Chinese people, and the Hachimi music played in stores spreads from one to ten, letting everyone within several kilometers know about Hachimi.
Note: The scale of dissemination here can't be measured in billions of plays but in billions of people.
How many billions of people offline have heard Hachimi music? Impossible to track.
Quantitative change leads to qualitative change. Only with enough plays and recognition does Hachimi become synonymous with cats, and with cuteness and warmth.
Fact Summary:
Hachimi is an extremely cute and healing positive image, like a cup of hot ginger tea in the cold winter. Precisely because of this, the Hachimi song has become a national-level background music, overwhelmingly first.
Thousands of tracks, tens of thousands of sound effects, hundreds of billions of plays — this is a characteristic no other meme possesses.
In terms of music traits: Doge doesn't have it, Cheems doesn't, Labubu doesn't, Black Myth: Wukong doesn't, Nezha doesn't, Journey to the West doesn't. Milk Dragon has it but isn't popular enough. Yes, you can't find another.
Unlike Milk Dragon, Labubu, or Black Wukong, Hachimi has no capital or company promotion, yet its image is positive and uplifting, becoming a phenomenal national meme with short videos plus background music exceeding 200 billion plays. This is the people's love — a super IP at the national level.

1. Обновление просмотров на Douyin: 288,5 миллиарда - 286,5 миллиарда = 1,8 миллиарда (добавлено 1 миллиард в день)
Кими Шэньпин: В последние два дня добавлено 0,8 миллиарда, в эти два дня добавлено 1 миллиард, кажется, это не сердце Хакиме, и это известно всем.
2. В этом выпуске мы не будем сосредотачиваться на новостях Хакиме с высоким количеством просмотров, а сосредоточимся на повседневных видео Хакиме среди широкой публики.
На самом деле, видео Хакиме с наибольшим количеством просмотров на Douyin - это моменты Хакиме из повседневной жизни людей, будь то теплота, исцеление или радость, всегда есть некоторые естественные случайные видео, которые случайно вызывают резонанс у всех.