Google felt its latest European enforcement pain earlier today after the European Court of Justice rejected its final appeal against a €4.1 billion ($4.7 billion) antitrust penalty handed out by regulators on the old continent. 

Today’s ruling, which is coincidentally the largest antitrust fine in the EU’s history, ends an eight-year legal inquiry into allegations that Google put rivals in straightjackets in the race to gain popularity among users of the Android operating system.

Despite pressure from Washington and serious Big Tech lobbying, the EU’s decision to uphold a record fine on the erring US tech giant sends a clear message: Brussels will enforce its competition rules, without any exceptions.

Does Google have any options after EU antitrust ruling?

Google has fought previous EU judgments on this Android antitrust issue for over eight years, escalating the case through different litigation rounds. However, the firm appears to have run out of options with the latest ruling by the European Court of Justice. 

The European Commission first brought these charges against Google in 2018. At the time, the regulator said the US tech giant was involved in a quid pro quo arrangement where phone manufacturers only got access to its in-demand Google Play app store if they pre-installed Google Search and its Chrome browser. 

The regulator’s stance is that, considering Android’s market dominance, dangling such benefits as a prerequisite was as good as gatekeeping the mobile search and browser markets.

Google has not caught much of a break throughout its challenge of the decision, other than in 2022, when the EU’s General Court trimmed the original €4.3 billion penalty to €4.1 billion. Even then, the court largely sided with the regulators on everything else. 

That was when Google took the case to the European Court of Justice, the bloc’s highest court. The firm argued that it did not do anything that Apple was not already doing, and the latter has not been cited for it yet. It also made the innovation penalization argument.

However, the apex court did not see it the same way as Google. “The Court of Justice dismisses the appeal brought by Google and Alphabet, thereby confirming the penalty imposed on them,” the court stated Thursday. Alphabet, Google’s parent company, was found jointly liable for part of the fine.

The outcome was not unexpected. The court’s own adviser had recommended upholding the penalty in an opinion issued in June 2025, describing Google’s legal arguments as “ineffective.” Such advisory opinions are not binding, but EU judges typically follow them.

Google says Android remains ‘open’

A Google spokesperson pushed back on the decision, saying the judgment “failed to recognise our significant investment to ensure Android remains open, interoperable and free.”

The company noted it had already changed its licensing agreements in 2018 to comply with the original ruling. Under the revised terms, phone makers can license the Google Play Store without being forced to install the full suite of Google apps, according to Cryptopolitan’s earlier reporting on EU antitrust enforcement against the company.

A broader pattern of enforcement

The Android case is one of three major antitrust actions the EU has brought against Google since 2017. Combined fines across those cases now exceed €8 billion, according to the Wikipedia summary of EU antitrust proceedings against the company.

Brussels has also armed itself with newer tools. The Digital Markets Act, which took effect in 2023, gives regulators the ability to set rules for dominant platforms before violations occur rather than pursuing lengthy investigations after the fact. Google already faces multiple formal DMA probes, and the European Commission is preparing what could be the largest DMA penalty yet over how Google displays its own services in search results, according to Cryptopolitan.

The enforcement push has drawn sharp criticism from Washington. US President Donald Trump threatened retaliatory tariffs after the EU hit Google with a separate €2.95 billion fine in September over its advertising practices. For their part, EU lawmakers have insisted that their digital rules do not unfairly target American firms.

EU Antitrust Commissioner Teresa Ribera said in March that regulators are examining the “full AI stack,” including chatbots, training data, and cloud infrastructure, signaling that enforcement actions against Big Tech are far from over, according to Cryptopolitan.

What will Google do now? 

Google has no further avenue to appeal. The €4.1 billion fine stands, and the company must continue operating under the compliance measures it adopted in 2018.

For the broader tech industry, the ruling reinforces that EU courts will back the European Commission’s enforcement decisions even when cases take nearly a decade to resolve. With the DMA now in force and additional investigations underway, companies operating in Europe face a regulatory environment where pre-installation bundling, self-preferencing, and platform gatekeeping carry real financial consequences.

Don’t just read crypto news. Understand it. Subscribe to our newsletter. It's free.