The monetization of digital attention is undergoing a fundamental structural upgrade. The legacy model of centralized networks extracting user data and monopolizing revenue is fundamentally broken. We are witnessing the deployment of decentralized social graphs where the underlying data layer is completely separated from the interface. By tokenizing the actual network connections and content distribution architecture, these protocols allow creators to capture the direct financial premium of their engagement. Institutional capital is rapidly rotating out of early unsustainable social ponzi mechanics and into the foundational infrastructure that makes portable, composable on chain identity an executable reality. The networks securing the social graph are positioned to capture the ultimate consumer layer of the ecosystem.

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