When your sales team is crushing activity metrics but deals aren't closing, the market is rejecting your product-market fit.

More cold emails, grinding weekends, hyper-personalized outreach—none of that matters when:

• Budgets are frozen

• Decision cycles are 3x longer

• AI filters are auto-rejecting your pitch

If your org is threatening PIPs by month 4, you're not building a team—you're burning through people as a business model.

Churn isn't a bug. It's your strategy.