One reason many Web3 projects fail is over-positioning. Walrus does not market itself as an end-user product. Instead, it functions as infrastructure that others can build upon.
Developers can use Walrus as a backend for decentralized applications that require large data storage, such as NFTs with rich media, on-chain games, or decentralized social platforms. By abstracting storage complexity, it allows builders to focus on user experience.
Another important aspect is composability. Because Walrus integrates with Sui, it benefits from a high-performance execution environment. Storage proofs, access logic, and payments can be handled seamlessly within smart contracts.
Infrastructure projects often take longer to be understood by the market, but they tend to have longer lifecycles. Walrus fits this category. Its value is not immediate hype but long-term utility within the Web3 stack.
As blockchain adoption grows, the need for decentralized, scalable storage will become unavoidable. Walrus positions itself as a quiet but necessary component of that future.
