VeChain & Rekord Partner to Deliver Digital Product Passports & RWA Infrastructure for EU Market
VeChain has entered a strategic partnership with Rekord to accelerate the next phase of tokenization infrastructure for Real-World Assets (RWAs).
This partnership brings together VeChain’s battle-tested, energy-efficient blockchain with Rekord’s API-first trust layer, which makes data streams tamper-proof with minimal integration effort. Enterprises will be able to secure logs, documents, and product events on-chain without changing user experience or rebuilding core systems.
For VeChain, this collaboration extends an established role at the heart of supply chain transparency, product authentication, and sustainability reporting. For Rekord, VeChain is the preferred public blockchain infrastructure partner, giving customers a proven, enterprise-focused network for high-value, regulated use cases.
Digital Product Passports and regulatory readiness
In Europe, the Ecodesign for Sustainable Products Regulation (ESPR) will introduce Digital Product Passports (DPPs), which will tie product data directly to compliance, sustainability, and delivering the circular economy.
Working together, VeChain and Rekord will provide the underlying infrastructure that lets manufacturers and brands:
Capture and verify critical product and process data at source using Rekord’s trust layer
Anchor proofs on VeChainThor, creating permanent, independently verifiable records
Prepare for emerging DPP, sustainability, and supply chain rules without disrupting existing workflows
Rekord’s V1 API is already activated in production with full multi-chain support, and the team has successfully pushed its first live transactions to the VeChain network. This gives joint customers an immediate way to connect existing systems and devices to an enterprise-ready blockchain backend.
A Timely Opportunity for Compliant Infrastructure
With large businesses required to meet ESPR mandates from 2026, the timing is ideal, as blockchain enters the mainstream economy and connects the emerging technology to the growing needs of the real-world economy.
VeChain’s advanced technical infrastructure makes its blockchain a natural fit for enterprise-grade DPPs, built for scale, sustainability, and long-term regulatory readiness. Rekord’s DPP-as-a-service builds on VeChain’s established role in supply chain transparency and extends it into integrated sustainability reporting for one of the world’s most advanced economic regions.
What comes next is the tokenization and digitization of products entering the European Union to comply with real regulatory needs — a vision we have been building on since launch. The true embodiment of Real-World Assets (RWAs), driving actual value on-chain.
About VeChain
VeChain, founded in 2015, is a purpose-built Layer 1 public blockchain for real-world impact. It combines enterprise-grade infrastructure, a dual token model, and predictable transaction costs to support applications in supply chain transparency, tokenization, and sustainability. With over 5 million users and more than 350 applications built on VeChainThor, global brands and builders use VeChain to anchor verifiable data, unlock circular business models, and bring Web3 to everyday users.
For more information, visit https://vechain.org
About Rekord
Rekord is the Trust Layer for Real World Assets. Its mission is to make data verifiable, interoperable, and trusted across industries, turning any log, event, or document into tamper-proof, audit-ready evidence. Rekord provides a production-ready platform used for automation, traceability, and sustainability solutions, establishing the standard for verifiable enterprise data at scale.
We are thrilled to announce that VeBetter’s native token, $B3TR, has been confirmed in the European Securities and Markets Authority (ESMA) register — a core component of the EU’s MiCAR crypto compliance framework.
This regulatory milestone comes on the back of $VET and $VTHO tokens achieving similar status, marking bold steps forward for the VeChain and VeBetter ecosystems. Compliance with MiCAR in Europe is a core strategic objective in our pursuit to deliver real world adoption and utility for blockchain applications.
With compliant status obtained, VeBetter positions itself as one of the first viable candidates to become a mainstream Web3 app store for real world utility. After recently hitting 5 million active addresses, and almost 40 million tokenized sustainable actions across 40+ applications, VeBetter’s growth and adoption continue to accelerate, with ESMA confirmation helping advance its growth prospects.
Web3 Apps Going Mainstream
B3TR’s inclusion in the ESMA register grants VeBetter a significant competitive advantage in the fast-evolving world of crypto. The “regulatory passport” allows seamless operations across EU member states, simplifying market access for the platform’s growing roster of sustainability applications.
The milestone also strengthens VeBetter’s position as an onboarding mechanism for institutions, who increasingly seek differentiating factors for their investments — one of the most important being real world utility and functionality. The synergy between technological innovation and regulatory adherence positions the entire VeChain ecosystem for sustainable growth over the next decade, supported by institutional capital.
VeBetter is the world’s first Web3 app store for real-world utility. Through the platform, owned and governed by its community, users engage with various applications that tokenize and reward sustainability-related actions — from eating more healthily to working out, reducing waste or saving energy. B3TR tokens are awarded as incentives to encourage repeat behaviours. The outcome is millions of small activities contributing, at scale, to greater collective outcomes that tackle global challenges and bring benefits for the world at-large.
The platform’s unique positioning and ESMA confirmation opens new technological avenues for communities, organisations and businesses looking to deploy their own applications through the VeBetter platform, forging new growth avenues for the platform, and the aforementioned stakeholders.
VeBetter’s app store ecosystem currently includes over 40 sustainability-focused applications and has given rise to multi-million-user success stories like Mugshot and GreenCart — apps that exemplify simplicity and ease of use — something that has proven challenging for generations of Web3 Applications to date. This approach to adoption, in tandem with a complaint token ecosystem, presents ample opportunity for orders of magnitude more growth in the coming years.
The Path Ahead: Compliance For Global Impact
VeBetter’s goal is to accelerate the creation of a sustainable, circular economy powered by Web3 technologies. The journey toward mainstream adoption requires both technological excellence and regulatory responsibility, and, with B3TR’s MiCAR compliance now secured, VeChain, and the VeBetter ecosystem, are well positioned to continue leading, and scaling up, this transformation.
A new dawn of value creation for individuals, enterprises, and the world, has arrived.
Explore VeBetter and experience a bold new world for yourself!
Disclaimer: This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union. The person seeking admission to trading of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication. This marketing communication is issued by VeChain Foundation San Marino S.r.l..
White Papers relating to the crypto assets that we issue in the European Economic Area (EEA) are published and available on our website.
We are thrilled to announce that VeBetter’s native token, $B3TR, has been confirmed in the European Securities and Markets Authority (ESMA) register — a core component of the EU’s MiCAR crypto compliance framework.
This regulatory milestone comes on the back of $VET and $VTHO tokens achieving similar status, marking bold steps forward for the VeChain and VeBetter ecosystems. Compliance with MiCAR in Europe is a core strategic objective in our pursuit to deliver real world adoption and utility for blockchain applications.
With compliant status obtained, VeBetter positions itself as one of the first viable candidates to become a mainstream Web3 app store for real world utility. After recently hitting 5 million active addresses, and almost 40 million tokenized sustainable actions across 40+ applications, VeBetter’s growth and adoption continue to accelerate, with ESMA confirmation helping advance its growth prospects.
Web3 Apps Going Mainstream
B3TR’s inclusion in the ESMA register grants VeBetter a significant competitive advantage in the fast-evolving world of crypto. The “regulatory passport” allows seamless operations across EU member states, simplifying market access for the platform’s growing roster of sustainability applications.
The milestone also strengthens VeBetter’s position as an onboarding mechanism for institutions, who increasingly seek differentiating factors for their investments — one of the most important being real world utility and functionality. The synergy between technological innovation and regulatory adherence positions the entire VeChain ecosystem for sustainable growth over the next decade, supported by institutional capital.
VeBetter is the world’s first Web3 app store for real-world utility. Through the platform, owned and governed by its community, users engage with various applications that tokenize and reward sustainability-related actions — from eating more healthily to working out, reducing waste or saving energy. B3TR tokens are awarded as incentives to encourage repeat behaviours. The outcome is millions of small activities contributing, at scale, to greater collective outcomes that tackle global challenges and bring benefits for the world at-large.
The platform’s unique positioning and ESMA confirmation opens new technological avenues for communities, organisations and businesses looking to deploy their own applications through the VeBetter platform, forging new growth avenues for the platform, and the aforementioned stakeholders.
VeBetter’s app store ecosystem currently includes over 40 sustainability-focused applications and has given rise to multi-million-user success stories like Mugshot and GreenCart — apps that exemplify simplicity and ease of use — something that has proven challenging for generations of Web3 Applications to date. This approach to adoption, in tandem with a complaint token ecosystem, presents ample opportunity for orders of magnitude more growth in the coming years.
The Path Ahead: Compliance For Global Impact
VeBetter’s goal is to accelerate the creation of a sustainable, circular economy powered by Web3 technologies. The journey toward mainstream adoption requires both technological excellence and regulatory responsibility, and, with B3TR’s MiCAR compliance now secured, VeChain, and the VeBetter ecosystem, are well positioned to continue leading, and scaling up, this transformation.
A new dawn of value creation for individuals, enterprises, and the world, has arrived.
Explore VeBetter and experience a bold new world for yourself!
Disclaimer: This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union. The person seeking admission to trading of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication. This marketing communication is issued by VeChain Foundation San Marino S.r.l..
White Papers relating to the crypto assets that we issue in the European Economic Area (EEA) are published and available on our website.
An Open Letter From Sunny Lu — A Message to VeFounders
An Open Letter From Sunny Lu — A Message To VeFounders
Dear VeFounders,
This year marks the 10th anniversary of VeChain (where does time go?!), as well as my own decade-long journey as a startup founder and CEO. Looking back, the road has been both humbling and exhilarating. I’ve experienced the restless energy of the early days, the doubts and sleepless nights, the hard-won breakthroughs, and the quiet but profound joy of seeing an idea take shape in the real world. Through it all, one constant has remained: the unshakable conviction that founders are a rare breed of builders. A special type of person willing to embrace uncertainty in pursuit of a vision.
Every founder begins as a doer, sleeves rolled up, ready to take on anything. But as the journey unfolds, even the most capable of us eventually discover that we can’t do everything alone. We become the bottleneck to our own mission if we don’t learn to grow the right people and place them in the right roles. And in today’s world, startups often operate globally from day one, which means navigating across cultures, languages, and beliefs. It is as inspiring as it is challenging — demanding resilience, adaptability, and the ability to orchestrate teams with diverse talents and perspectives.
These are the everyday realities of being a founder, alongside countless other responsibilities. Whether planned or unplanned, loved or loathed, the life of a founder is never about ease or glamour, even if those moments occasionally appear. It is about persistence, grit, and staying true to a purpose bigger than yourself.
The Three Pillars of Being a Founder
FundingBefore anything begins, funding comes first. Resources are always scarce compared to ambition. Balancing what you want to achieve with what you can afford is a delicate and ongoing challenge.
StrategyEvery founder starts with an idea that is both beautiful and often unrealistic. Time and reality reshape it, but the true art is knowing when to protect the core vision and when to adapt — responding to shifts in the market, industry, or team dynamics.
PeopleThis is the hardest, and also the most important. Founders live in a constant state of anxiety — whether it’s making tough strategic calls, building and optimizing teams, launching products, or even deciding something as small as a marketing detail. You must motivate others while finding your own strength, be the General in the back office and the soldier at the front line. Resilience must replace comfort, and failure must be accepted as part of the climb toward success.
Why We Climb
The founder’s journey may feel “anti-human” at times. Founders set the course, endure the hardship, and in return, grow immensely as individuals. We get to solve problems, innovate, build from scratch, and perhaps leave a mark on the world that outlives us. We create what others may never dare, and along the way, may even build generational wealth.
Being a founder is like climbing a mountain. You see the peak, take the first step, and know the path will be long and grueling. The muscle aches, the sweat pours, sometimes the blood boils — but you accept it, because deep down you know the truth — the view from the top is the greatest.
And it all begins with the first step: Starting
That’s why I’m excited to invite you to the VeFounder Program by VeChain — an initiative created to support and celebrate those bold enough to take the leap to becoming a founder.
Visit the VeFounder homepage to explore the program:
VeFounder Homepage
An Open Letter From Sunny Lu — A Message To VeFounders was originally published in VeChain on Medium, where people are continuing the conversation by highlighting and responding to this story.