17 startups looking to disrupt advertising and marketing with AI
AI is rapidly transforming advertising and marketing, driving a wave of investment in startups building innovative tools. These companies focus on solutions like AI agents to automate workflows, generative AI platforms for ad creation and virtual influencers, and new approaches such as optimizing brand visibility in AI search results.
Startups are raising millions from investors, aiming to disrupt traditional ad agencies and improve efficiency and creativity in marketing. At the same time, major industry players like WPP, Publicis, and Omnicom are heavily investing in AI to stay competitive, with some planning acquisitions.
According to Boston Consulting Group, most chief marketing officers expect to spend over $10 million annually on generative AI in the coming years. Overall, both startups and established firms are racing to capitalize on AI, reshaping the future of advertising and marketing.