Most Web3 PR is still stuck using outdated playbooks, and it’s quietly burning budgets without delivering real impact. Traditional PR metrics don’t translate to crypto. Community trust outweighs media placements, and transparency consistently beats polished messaging that doesn’t match on-chain reality. Read our blog post about 𝟔 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 𝐏𝐑 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐟𝐨𝐫 𝐖𝐞𝐛𝟑 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐨𝐧 𝐓𝐢𝐞𝐫-𝟏 𝐂𝐡𝐚𝐢𝐧𝐬 https://medium.com/@cryptopromoio/6-essential-blockchain-pr-benefits-for-web3-projects-launching-on-tier-1-chains-50ebda91769a