In this market cycle, the story of BNB reaching new heights is no longer just an expectation, but has become a clear reality. I and my peers have witnessed BNB not only surpassing important psychological thresholds but also establishing a distinct position compared to previous cycles - in terms of scale, role, and price structure.

1. New ATH and a leap in market positioning

Based on market data, BNB has recorded a significant breakthrough in value. After surpassing the 700 USD mark of the 2021 cycle, BNB continuously set new peaks. According to reports in the second half of 2025, the price of BNB reached the range of 1,349–1,375 USD, officially exceeding the 1,000 USD mark. This increase helps BNB solidify its position as the third largest asset in the market (excluding stablecoins), while significantly narrowing the gap with the leading coins above.

2. Structural growth momentum

According to my observations, the strength of BNB comes from three main pillars. First is practical utility: the Binance Launchpool ecosystem creates a stable demand to stake BNB, maintaining buying pressure while reducing the circulating supply. Second is the maturity of BNB Chain, with over 3 million active addresses daily, indicating that BNB is not just a speculative asset but is closely tied to real network activity. Finally, there is a deflationary mechanism through Auto-Burn, continuously removing BNB from circulation and supporting long-term value.

3. Assessment and reference strategy

Although it has established an ATH, from a long-term perspective, BNB still belongs to the group of assets with the most stable financial structure and utility flow in the market. Some analytical organizations have proposed target price scenarios in the range of 1,800–2,000 USD if the upward cycle continues. However, I believe that one should be mindful of the possibility of technical correction phases after a hot growth period. A suitable strategy is to prioritize long-term holding, utilize Launchpool to increase yield, while managing risks tightly and avoiding FOMO at excessively high price levels, instead waiting for support zones around the 1,000 USD mark to optimize the position.