Our shared cultural landscape is perpetually active and constantly evolving. To successfully navigate this environment, there are a few fundamental principles regarding what works and what does not.

Certain approaches are simply ineffective. It is entirely impossible to control, passively consume, outwardly condemn, or merely criticize the world around us.

Instead, you are left with exactly two viable paths. You must either work to influence the current environment or take the initiative to build a completely new one.

Finding fault is an unproductive exercise. If the present situation leaves you dissatisfied, the remedy is to mold it or innovate your own solution. It is completely unrealistic to expect driven individuals who are successfully advancing their own visions moving from 0 to 1, or from 1 to infinity to shrink back because of your complaints, particularly if you have yet to embark on that journey of growth yourself.

Each morning as you start your day, your very first thought ought to focus on how you can actively participate in forming or generating new cultural norms. Moving forward, any effort dedicated to activities that fail to impact this landscape is essentially a misallocation of your valuable resources.

Begin by asking the right questions today, and make a conscious choice to claim your personal stake in designing the future.