Charles Schwab is going all-in on crypto. The brokerage giant confirmed it will launch spot bitcoin ($BTC) and ether ($ETH) trading in the first half of 2026, tapping into its massive client base of over $11.9 trillion in assets.

This isn't just another exchange adding two coins. Schwab's move brings crypto directly into the same interface as stocks and bonds, making it easier than ever for traditional investors to buy $BTC and $ETH without leaving their brokerage accounts.

The timing matters. With Coinbase ($COIN) and crypto-native platforms dominating retail trading, Schwab's scale and trust factor could shake up the market. Plus, they're already offering crypto ETFs and futures, so this is a natural expansion of their digital asset push.

For traders, this means more liquidity and potentially tighter spreads on $BTC and $ETH as traditional finance flows in. Keep an eye on how this impacts Coinbase's retail volume and whether other brokerages follow suit.

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