Ning Fan | PIXEL has opened its AI reward engine to outsiders, what's the strategy behind this move?
Hey guys, Binance Square just launched a PIXEL creator reward campaign, dropping 15 million coins $PIXEL right on us. But today, Ning Fan doesn't want to talk about that—there's something way more interesting: @Pixels has opened its 4-year-running AI reward engine, Stacked, to external studios.
What was this thing before? It was Pixels' internal "player mind-reading" tool. It's designed to combat "player churn"; for instance, if a player hasn't logged in for over 30 days, the system can identify that and precisely drop a reward to pull them back in. Internal testing shows that this strategy has skyrocketed specific users' spending conversion by 178%.
What's even cooler is that this system has already generated $25 million in revenue for Pixels and over 1 million daily active users. Now that they’re productizing it and opening it up, it's like @Pixels has transformed from a chain game player into a "chain game service provider."
Ning Fan thinks this is the real chess game—Pixels not only wants to create a hit game but also aims to become the backbone supplier for Web3 games. As more games integrate Stacked, Pixels will no longer be a closed ecosystem but rather a value pipeline that cuts through walls. BERRY and $PIXEL will have a stronger demand foundation.
#pixel
Hey guys, Binance Square just launched a PIXEL creator reward campaign, dropping 15 million coins $PIXEL right on us. But today, Ning Fan doesn't want to talk about that—there's something way more interesting: @Pixels has opened its 4-year-running AI reward engine, Stacked, to external studios.
What was this thing before? It was Pixels' internal "player mind-reading" tool. It's designed to combat "player churn"; for instance, if a player hasn't logged in for over 30 days, the system can identify that and precisely drop a reward to pull them back in. Internal testing shows that this strategy has skyrocketed specific users' spending conversion by 178%.
What's even cooler is that this system has already generated $25 million in revenue for Pixels and over 1 million daily active users. Now that they’re productizing it and opening it up, it's like @Pixels has transformed from a chain game player into a "chain game service provider."
Ning Fan thinks this is the real chess game—Pixels not only wants to create a hit game but also aims to become the backbone supplier for Web3 games. As more games integrate Stacked, Pixels will no longer be a closed ecosystem but rather a value pipeline that cuts through walls. BERRY and $PIXEL will have a stronger demand foundation.
#pixel