#mystocksquestion I invest primarily in the U.S. market and try to ignore short-term market noise. ETFs like $SPY, $IVV, and $QQQ provide diversification and peace of mind, but sometimes a company stands out so much that owning the individual stock feels tempting.
The challenge is that by the time a business proves how strong it is, the stock often already looks expensive.
One question I keep coming back to:
What is the key rule, signal, or criterion that makes you choose an individual stock instead of simply adding more to an ETF?
Is it valuation, competitive advantage, growth potential, conviction level, or something else?
Curious to hear how other investors make that decision.