Solana's Airdrop Performance and Market Adjustment
In 2024, Solana's airdrop performance was outstanding, especially projects such as WEN and JUP became successful cases, indicating that strategic adjustments can still bring considerable returns.
Despite the general belief that large-scale airdrops will lead to sell-offs, data shows that 70% of airdropped tokens still have positive returns, which highlights the importance of managing FDV.
High FDV may limit growth potential and cause liquidity problems, because artificially high FDV requires a lot of liquidity to maintain. When liquidity is lacking, airdropped tokens are prone to sharp price drops.
Successful projects should provide real FDV and reliable liquidity to better cope with post-airdrop volatility.
The success of an airdrop does not only rely on the size of the allocation, FDV, liquidity, community participation and narrative are equally important. Projects such as WEN and JUP have successfully established value, while projects with high FDV and insufficient liquidity have failed to maintain popularity.
