Major Collaboration | Palantir × Zeta Global Join Forces on Unified Marketing AI Data Infrastructure

Palantir has struck a strategic partnership with marketing cloud provider Zeta Global, integrating Palantir's enterprise-grade AI backbone with Zeta's smart decision-making and trusted data systems to set a new standard for AI-driven marketing.

Zeta's data cloud will be rebuilt on Palantir Foundry, leveraging vast enterprise data to deliver scalable real-time marketing decisions;

Palantir is opening up customer channels, linking operational, customer, and marketing data across the board. Once this collaboration is live, it's expected to generate over $100 million in additional annual revenue for Zeta, driving ZETA's stock price up significantly.

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