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Pi Ad Network Expansion: Now Open to All Ecosystem Listed
Last year, we introduced the vision and initial pilot for the Pi Ad Network—where advertisers use Pi to place ads in the Pi ecosystem and Pi Apps—which was initially released in a pilot launch to 5 community apps and was iterated along with these developers in the pilot. The Ad Network is the first instantiation of a platform-level utility that leverages Pi Network’s collective resources to bring real, organic use cases to the Pi cryptocurrency.
Developers can apply to join Pi Ad Network now, and join the first group of Pi Apps that participated in the pilot program, who are now generating and receiving ad revenue. But the premise of selection is to be listed in the Mainnet Ecosystem Interface and compliant with developer ecosystem guidance
This moment marks a milestone in Pi platform-level utility—one that transforms the collective attention of Pi’s millions of Engaged Pioneers into a tangible, sustainable, and inclusive mechanism for supporting the Pi App ecosystem.
The Vision Behind the Pi Ad Network
As outlined in our earlier blogs on platform-level utility and the pilot launch of the Pi Ad Network, this initiative was designed to translate Pi’s collective resources, such as Pioneer attention and the size and engagement of the community, into a form of utility that benefits developers and Pioneers network-wide.
Benefits For Developers
The Pi Ad Network in the Open Network period enables Pi Apps developers to monetize Pioneers’ attention that their apps are able to attract from the Pi Platform through the Pi Browser.
Building and maintaining meaningful apps—those that attract, retain, and serve the needs of Pioneers—requires time, talent, infrastructure, and ongoing operational resources. As app usage grows, so do these costs that can be covered in their earnings from the Pi Ad Network.
The Pi Ad Network solves this issue by allowing developers to earn directly in Pi, in proportion to the real attention their apps generate across the platform. By requiring advertisers to acquire and spend Pi to access this attention, the network creates a full-circle system: developers are compensated in the very currency that their users hold and use, incentivizing app quality and development, ecosystem participation, and long-term innovation. In this way, the monetization issue becomes a utility opportunity—fueling a healthier app ecosystem and broader utility for Pi itself.
Benefits For Pioneers
By requiring the use of Pi in transacting ads displayed in the ecosystem, the Pi Ad Network enforces that the access to the ecosystem attention resource relies on Pi cryptocurrency that every Pioneer holds. This ensures that developers’ benefits align with benefits for the entire community.
For instance, developers supported by the Ad Network’s monetization will be able to build and innovate more Pi Apps where Pioneers can use their Pi for goods and services. On the network level, this advances the whole ecosystem and utility creation that ultimately benefits Pi Network as a whole.
Developers: Apply Now to Join the Pi Ad Network
Pi is now opening the Pi Ad Network SDK to all community developers whose apps are in the Mainnet Ecosystem Interface. Eligible developers can integrate ads into their Pi Apps in a consistent, secure, and user-friendly way through a unified framework.
Documentation, technical onboarding materials, and ad content guidelines are available within the Pi Developer Portal.
Here’s a quick guide on how to submit your application through the Developer Portal:
1. Open the Pi Browser and select “Develop” to access your Developer Portal.
2. In the Developer Portal, select the app you want to apply for the Pi Ad Network.
3. Scroll down on the app details page and tap the “Dev Ad Network” application button.
4. Click on “Ads Checklist” and complete all three steps outlined in the Pi Ad Platform Checklist. Be sure to follow the instructions carefully