honda

Honda LCR Team is thrilled to announce a strategic three-year partnership with GOD55 Sports, a rising digital sports media platform built to connect fans across Southeast Asia with the global world of MotoGP, Football, Formula1, Badminton, and Basketball. GOD55 Sports goes beyond delivering breaking sport news and in-depth analysis: it brings fans closer to the games, stories, and athletes they love, by providing trusted, timely, and locally relevant content, crafted with passion, delivered with integrity, and enriched with a global perspective. The platform doesn’t just report sports: it celebrates them.
This collaboration will provide crucial support for the Honda LCR Team’s upcoming season; GOD55 Sports’ logo will be featured prominently on the Honda RC213V of Johann Zarco and Diogo Moreira in 2026, 2027 and 2028, as well as on all the other Team distinctive items.  Moreover, a special GOD55 Sports livery will be displayed on Johann Zarco’s bike at Italian GP (May 29–31) and Indonesian GP (October 9–11), providing an extra boost of brand awareness.

Lucio Cecchinello
(Honda LCR Team Principal):
“We are very excited about this new partnership, that will allow us to get closer and closer to the South-Asian motorsport enthusiasts. This is already a greatly passionate audience, and we can’t wait to work alongside GOD55 Sports in order to create contents and dedicated events for them. We would like to thank the Company for their support and we’ll do our best to represent their colors in the 2026 MotoGP World Championship and beyond. Finally, a special thanks goes to RTR Sports, for working alongside us on this project and for making this partnership happen in the first place.”
Richard Green
(GOD55 Sports CEO):
“GOD55 Sports are truly honored to partner with Honda LCR Team, a team that embodies the spirit of daring, precision, and excellence in MotoGP. Lucio Cecchinello’s dedication to the sport, his passion for technology, speed, and racing, and his unwavering commitment to his team have made him a respectful personality in the MotoGP community. We also congratulate Lucio on his recent appointment as Chairman of the International Road Racing Teams Association (IRTA), a testament to his leadership and vision in the sport.
We are equally excited to welcome 2025 Moto2 World Champion Diogo Moreira at Honda LCR Team. His talent and energy, combined with the steady brilliance of Johann Zarco — who mesmerized fans last year with his skill, particularly during the challenging wet race at the latest French GP — make this a truly dynamic team. Watching Zarco celebrate victory with his fans, executing daring maneuvers with precision and control, was nothing short of inspiring.
This team perfectly exemplifies our philosophy at GOD55 Sports: to be bold, dare to win, and push the limits with trust and teamwork. We are excited to see what this collaboration will bring to the MotoGP stage, and we look forward to supporting Honda LCR with our belief in one simple approach for this fresh new season: make it fast, keep it safe, and win it big!”
Sports

The United States has announced a reduction in tariffs on Japanese imports, a move that could bring significant relief to automakers like Toyota and Honda. According to Japanese tariff negotiator Rjosei Akazawa, beginning September 16, US trade policy will shift – tariffs on Japanese cars and auto parts will be cut from 25% to 15%.

How We Got Here: Trump’s Tariff Policy
In April, President Donald Trump imposed a 25% tariff on imports of cars and auto parts. Just three months later, he expanded that tariff to all Japanese products. The move strained relations between the two economies and threatened major consequences for Japan’s industrial sector.
By July, however, the tariff was lowered to 15%. The reason: Japan pledged a massive $550 billion investment in the United States, which American officials said would open new market opportunities for US companies – from aerospace and agriculture to food, energy, and automotive industries.
Trump later reaffirmed the revised policy in an executive order.

Impact on Automakers
The most significant hit was expected by Toyota, which in its August report projected that US tariffs would reduce operating profit in 2026 by 1.4 trillion yen ($9.5 billion). The company also cut its full-year profit forecast by 16%.
“It is frankly very difficult for us to predict what will happen given the market environment,” said CFO Takanori Azuma, while stressing that Toyota would continue to manufacture cars for American customers regardless of tariffs.
Honda issued a similar warning in August, estimating losses of 450 billion yen due to tariffs.
Even US companies were affected: General Motors reported in July that tariffs had cut its quarterly profit by $1 billion.

What This Means Going Forward
The reduction of tariffs from 25% to 15% represents crucial relief for Japanese automakers. Lower costs are expected to ease pressure on profit forecasts and production plans.
Politically, the move highlights the Trump administration’s effort to balance tough protectionist policies with pragmatic agreements. For American firms, the deal promises “breakthrough opportunities” in accessing the Japanese market.

#usa , #Tariffs , #TRUMP , #toyota , #Honda

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Honda is studying the transfer of production of some of its cars from Mexico and Canada to the United States, aiming to manufacture 90 percent of the cars sold in the country locally in response to the new U.S. tariffs on cars.

According to Nikkei, Japan's second-largest automaker by sales plans to increase U.S. car production by up to 30 percent over the next two to three years in response to U.S. President Donald Trump's decision to impose a 25 percent tax on imported cars.