$ZORA is launching on Solana: a strategic expansion of the SocialFi ecosystem
The project
#ZORASolana is taking an important strategic step by launching its native token $ZORA on the Solana blockchain and expanding beyond the Base ecosystem (Ethereum Layer-2). A key role in this transition is played by the integration via NEAR Intents, which allows users to interact with assets
#ZORA in Solana wallets, including Phantom, without using traditional bridges. This not only simplifies the UX but also reduces the technical and security risks of cross-chain operations.
The main motivation for this step is to scale the content monetization model. Zora focuses on microtransactions: tipping authors, purchasing creator tokens, and trading content in real-time. For such scenarios, low fees and high throughput, which Solana offers, are critically important.
The placement of $ZORA in the Solana ecosystem opens access to deeper liquidity, a more active trading audience, and reduces the project's dependence on a single blockchain. Against the backdrop of the overall SocialFi trend towards cost optimization and transaction speed, this step can significantly strengthen Zora's position in the creator economy.