Inertial thinking mainly uses hotspots and popularity to make money.
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Like the speculation on coins, speculating on hot events.
There are many funding schemes in the market, and some people use hotspots and popularity to drive prices very high, for example, the postage and currency cards from a few years ago, continuously inflating the prices, making everyone keep buying in, constantly pushing the prices up.
Then everyone realizes that this thing makes money and they all come in, believing it can only rise and not fall, this is making money by utilizing hotspots and popularity!