Tether, the company behind the USDT stablecoin, recently surprised the market by investing $10.8 million in Be Water, a creative media company in Italy. This move not only gives Tether a 30.4% stake in Be Water but also represents a strategy to expand beyond the crypto field, aiming for independent media and decentralized digital content.
Tether and the Ambition to 'Conquer' the Media Sector
🔹 Who is Be Water?
#BeWater is a creative media company specializing in producing and distributing digital content such as podcasts, films, television shows, and live events. The company owns two prominent media brands in Italy:
Chora Media: A leading podcast production company.
Will Media: A popular digital content platform on Instagram.
Be Water has also made a name for itself at major events such as the Cannes Film Festival and collaborated with many prominent figures in the industry, such as screenwriter Stefano Bises and actor Alessandro Borghi.
🔹 What is Tether's investment in Be Water aimed at?
This investment helps Be Water expand its operations in Italy and globally, with plans:
Developing modern digital infrastructure for content distribution.
Expanding investigative journalism through Chora Media and Will Media.
Collaborating with global film, television, and documentary producers.
In particular, #Tether is committed to protecting Be Water's independence, avoiding influence from funding pressures from political or commercial organizations.
Tether: From Crypto to Investment Diversification
The investment in Be Water is just one part of Tether's portfolio diversification strategy.
💰 Some of Tether's recent major investments:
✔ $775 million in Rumble – A decentralized video sharing platform.
✔ Strategic stake in Juventus Football Club.
✔ $200 million in Blackrock Neurotech – A biotech company specializing in treating neurological diseases.
✔ Plans to invest $5 billion in the commodity market by 2026, aiming for stable profits from interest rates.
Additionally, Tether currently holds $113 billion in US government bonds, indicating strong financial potential and ample liquidity.
The Combination of Blockchain and Media
By investing in Be Water, Tether can open up opportunities to combine blockchain with digital media.
🌍 Potential Benefits:
🔹 More transparency in content distribution – Thanks to blockchain technology, transactions and revenue from content can be publicly tracked.
🔹 Supporting independent media – Be Water can leverage the USDT stablecoin for payments, avoiding control from traditional financial systems.
🔹 Building a decentralized content ecosystem – Allowing creators more control over their works.
Changes in Be Water's Management Structure
After Tether's investment, Be Water has also adjusted its leadership structure:
🔹 Guido Maria Brera – Serving as Chairman of Be Water.
🔹 Barbara Salabè – Taking on the role of CEO.
🔹 Claudia Lagorio (COO of Tether) – Joining the board.
This helps strengthen the connection between Tether and Be Water, opening up opportunities for closer collaboration in the future.
In Summary: Is This a Gamble or a Strategic Move?
The investment in Be Water shows that Tether is not just stopping at crypto but is seeking other potential areas to expand its influence.
🚀 If successful, Be Water could become a powerful independent digital media platform, supported by blockchain and stablecoin.
⚠ But if it fails, this will be a risky investment in a field where Tether lacks much experience.
Regardless, this is still a bold move, demonstrating Tether's ambition to reshape the digital media market!