Trump Media and Technology Group (TMTG), a company largely owned by the family of U.S. President Donald Trump, has just filed for two trademarks related to artificial intelligence (AI) for the Truth Social platform.
The CEO and Chairman of TMTG, Devin Nunes, has registered two trademarks named “Truth Social AI” and “Truth Social AI Search” designed to transform Truth Social into a provider of “reliable information, non-woke news, and entertaining content.”
TMTG's stock rose 5.5% during Wednesday's trading session, exceeding the gains of the Nasdaq index – where the company is listed. However, in Q1 2025, Trump Media reported a net loss of $31.7 million, with revenue only reaching $8.8 million.
While other social media platforms have applied AI for real-time translation, customer support chatbots, and content personalization, there has been no official response from TMTG regarding this new AI usage plan.
TMTG had previously filed for trademarks related to new technologies, including payment services and cryptocurrency transactions, as well as integrated ETF funds on the platform. In February, DTTM Operations – another company owned by Mr. Trump – also filed for a trademark for a Trump-branded virtual universe (metaverse).
New technology antics and social media
Truth Social is said to have about 6.3 million users as of January, though this number has fluctuated significantly over the past 12 months. Compared to major social media platforms like Facebook, which has 3.1 billion monthly active users in 2023, Truth Social's user base remains quite small.
On many social media platforms today, there have been “antics” related to new technologies and algorithms. For example, on the X platform, Elon Musk announced he would adjust Grok after users complained that the AI had become too “woke” – a term referring to an excessive focus on progressive social issues. As a result, the AI described itself as “MechaHitler.”
Some politicians and users have also accused Facebook of intentionally censoring and restricting conservative viewpoints.
