BNB Smart Chain, backed by Binance, is experiencing a resurgence right now, led by BOB Crypto (Build On Bob), a memecoin that has risen more than 160% in the last 24 hours. Rumors are circulating that the pump is due to it possibly being the next Binance listing.

The cryptocurrency BOB was launched in November 2024 and the BNB Smart Chain community quickly bought it up, making it the standout meme coin of the network. However, not long after, Binance co-founder CZ revealed that his dog's name was Broccoli, which quickly generated its own meme coin that overshadowed BOB.

BOB Crypto has had the last laugh after initially being replaced by CZ's dog.

While the cryptocurrency BOB was initially booed by the multiple tickers of BROCCOLI that were generated once CZ revealed the name of his dog, Build On BNB has had the last laugh.

The two prominent BROCCOLI tokens have a combined market capitalization of only USD 37 million, while the recent rise of the cryptocurrency BOB has brought it to around USD 52 million, surpassing the two CZ Dog memecoins.

BOB was CTO'd (community takeover) in its early days after the initial developer sold their bags, and it has since been propped up as a leading memecoin by the BNB Smart Chain (BSC) community.

DefiLlama ranks BSC as the third blockchain, behind Solana in second place and Ethereum in third. For a long time, it has been known as a cult community full of Binance and BNB crypto maxis, with many of the early Binance and BNB whales trading exclusively on BSC.

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As a result, the daily trading volume on BSC is astounding, at $13 billion. To put this in perspective, Solana ranks second with $2.1 billion, while Ethereum is third with $1.34 billion.

With its ties to Binance through the BSC network, many speculate that the huge increase in the price of the cryptocurrency BOB is due to it being the next Binance listing.

Another token price to highlight linked to Binance, the cryptocurrency BOB and the BSC network is BNB. The native token of the BSC and Binance network has increased by 3% in the last 24 hours as positive sentiment and volume return to the blockchain. It is trading at $664 at the time of writing this article.