Trump Family Project Launches Loyalty Program with $1... A Beginning or a Marketing Stunt?
In a new and controversial step, the family of former U.S. President Donald Trump announced the imminent launch of a loyalty program as part of their growing venture in the cryptocurrency field, where users are granted rewards worth 1 US dollar.
The program, which falls under the umbrella of the project associated with Trump's digital brand, aims to encourage users to engage and join the platform through symbolic rewards that enhance the project's reach and expand its user base.
However, the modest announced amount – just 1 dollar – has sparked a wave of comments on social media. Some see it as merely a symbolic incentive reminiscent of clever marketing strategies, while others question the viability of the project as a whole, considering what is happening to be an attempt to create a media buzz rather than a serious endeavor.
On the other hand, this move comes at a time when celebrity-linked projects are rapidly integrating loyalty and interaction with new financial technologies, such as non-fungible tokens (NFTs) and digital currencies linked to identity.
The question remains:
Will this program be the beginning of a larger launch in the crypto world, or just a new bubble carrying the name "Trump"?