It's called Rug Pull... the creators of the currency scammed you, don't invest in just anything, research first, invest in something you think has a future.

Could someone explain to me what happened there? It's my first time operating in the Binance wallet... The coin had only been on the market for a few hours, and it reached a volume of 3.85M%!!! Two hours ago I bought an amount and all of a sudden the coin went to 0 completely. I know that coins go to 0 when there are massive sales, but what seems strange to me is the speed at which it fell...

Could someone help me address this?