Who will be this year's dark horse for the Spring Festival Gala? After observing for a few days, the IPs from previous years' Spring Festival Galas are already stirring at this time, and in a couple of days, they will be in direct competition. However, this year's Spring Festival Gala IPs haven't emerged much; after a round of observation, I only saw one called "Iron Buddy" and another named "Qiji".

Iron Buddy is a private equity firm, high control, and the bottom multiple is quite high, but the uncertainty is also a bit high.

Qiji has been observed for a few days; it is a ground promotion, and the community seems to have had some issues recently, but it appears to have been integrated now. Tencent Meetings also have a ground promotion nature, but the interesting thing is that the traffic on Twitter is quite high; they must have spent real money on this. The cost-effectiveness is very high, and if I'm not mistaken, Qiji is this year's dark horse. I bought some to observe, and the winning rate and odds are still quite high.

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