#fogo $FOGO The Fogg Behavior Model, developed by B. J. Fogg, explains why people perform (or don’t perform) certain behaviors. The core idea is simple:

Behavior happens when three elements come together at the same time:

Motivation + Ability + Prompt (Trigger)

People sometimes call this a “chain” because if any link is missing, the behavior breaks.

🔗 The Three Links in the Chain

1️⃣ Motivation – “Do I want to do this?”

This is the internal drive.@Fogo Official