#Fogo $FOGO @Fogo Official The Three Links in the Chain

1️⃣ Motivation – “Do I want to do this?”

This is the internal drive.

Examples:

Desire for reward (money, pleasure, success)

Fear (avoiding loss, embarrassment)

Social pressure

Personal goals

If motivation is low → behavior unlikely.

2️⃣ Ability – “Can I easily do this?”

Ability is about how easy the behavior feels, not skill alone.

Barriers affecting ability:

Time

Money

Physical effort

Mental effort

Complexity

Key principle from Fogg:

Making something easier is often more effective than increasings motivating harder.

Even highly motivated people won’t act if something feels difficult.