#Fogo $FOGO @Fogo Official 1. Motivation
This is how much you want to do something.
Example: Wanting to exercise, study, quit sugar, etc.
2. Ability
This is how easy the action feels.
If something is hard, ability is low. If easy, ability is high.
Important insight from BJ Fogg (behavior scientist):
People often fail not because of low motivation, but because the task feels too difficult.
3. Prompt (Trigger)
This is what reminds or pushes you to act.
Example: Alarm, notification, reminder, someone asking you.
No prompt → no action, even with motivation.
Simple Example
You want to walk daily.
• Motivation → “Walking is good for my health.”
• Ability → Shoes ready, walk only 5 minutes (easy).
• Prompt → Phone alarm at 6 PM.
All three present → You walk.
Remove one:
• No motivation → You ignore alarm
• Too hard (low ability) → “30 minutes is too much” → You skip
• No prompt → You forget
Key Lesson of the Model
Instead of forcing motivation, make behaviors easier.
Hard goal → Failure
Tiny easy action → Success
Example:
Bad approach → “I’ll study 3 hours daily.”
Better → “I’ll read 2 pages.”
Easy behaviors require very little motivation.