Against the trend, Sun Yuchen: Under the narrative of Web4, the traffic operation strategy in the cryptocurrency winter
In 2026, the cryptocurrency market started cold, with BTC nearly halving within the year, a drop of nearly 18%, and a bearish atmosphere enveloping the entire network. Just like 'Even amidst turbulent clouds, one remains calm; the natural scenery should be viewed with a long perspective', while the industry is collectively silent, Sun Yuchen intensively launched the Web4 concept, using AI layout, token buybacks, and Bitcoin bottom-fishing as three strategic moves, staging a dual game of traffic and capital.
The Web4 proposed by Sun Yuchen is centered on anchoring the integration track of AI + Web3. Its launched AiNFT platform connects mainstream large models like GPT-5 and Claude, using TRX and USDT as payment mediums. The controversial statement 'If you can chat with AI, don't chat with humans' seems to be a deviation, but in fact, it is to integrate the AI trend into the TRON ecosystem, opening up new application scenarios for TRX.
The operations on the capital side are even more strategic, as the TRON company has been continuously increasing its holdings of TRX. Against the backdrop of a significant market drop, TRX only slightly fell by 1.2%, showing impressive resilience. When Bitcoin dropped to the $74,000 mark, he decisively announced plans to invest $50 million to $100 million for bottom-fishing, which was praised by CoinDesk as 'smart buying', accurately seizing the window for counter-cyclical layout.
The statement to 'delete 90s contact information' further pushed the traffic password to the extreme. 'A few branches of peach blossoms outside the bamboo, the spring river knows the warmth of the ducks first', Sun Yuchen deeply understands the communication logic of the cryptocurrency circle, using controversy to gain attention, consolidating the persona of 'daring to speak new trends', and achieving zero-cost traffic for projects, making it a benchmark for industry marketing.
Undeniably, his combination of 'narrative + market support + persona' has a clear logic, but popularity is ultimately a temporary benefit. Only by shedding the marketing facade, promoting the landing of AiNFT technology, adhering to compliance bottom lines, and ensuring that ecological value matches traffic heat can one stand firm amidst the cyclical changes in the cryptocurrency circle. After all, 'The road is long and tests the horse's strength; time reveals the heart of a person', the long-term development of the industry ultimately relies on hard-core strength.
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