Now, if tweets contain advertisements, collaborative promotions, giveaways, affiliate links, or payment for project promotion, it must be clearly stated:
sponsored
Paid collaboration
If not clearly stated, tweets will be deleted, and in serious cases, accounts may be suspended or even permanently banned.
Web3 projects have a significant impact
Many Web3 projects used to attract users through KOLs promoting on X, but now the rules have become stricter:
Promotion changes are troublesome
Cooperation requirements are higher
Marketing costs are more expensive
User growth may slow down
Many projects need to spend more money on compliant promotion and cannot heat the market as quickly as before.
KOL income models are changing
In the past, many KOLs made money through 'soft ads', for example:
Pretending to share a real experience
Looks like a regular recommendation
Using memes to create buzz
Creating FOMO to make everyone follow suit
These contents appear to be personal opinions, but in fact, they are paid promotions.
Now, collaboration relationships must be disclosed; no more covert advertising.
If detected by AI or reported, the risk is very high.
The market will become more transparent
Users will find it easier to distinguish: which are ads and which are real shares.
Future Web3 promotions will place greater emphasis
Trust is not just hype and creating buzz.$BNB