While most Crypto projects are still vying for the C position at major conferences for traffic
I feel like @zama_fhe is quietly playing a bigger game.

Interestingly, at the recently opened Korea Blockchain Week @kbwofficial
We hardly see Zama in the world. Except for the one in Seoul on September 19th.
Aside from a small meeting at WeWork, Zama didn’t share the same vision as other top projects.
Participate in KBW's major events as vigorously as before

This "absence" is actually very interesting. You know, KBW is the largest
One of the most influential blockchain events, it brought together more than 61,700 global participants.
participants and more than 870 expert speakers.
For a unicorn project with $130 million in financing, this "low profile" is obviously
Intentional

In contrast, Zama places a completely different emphasis on @token2049.
Not only has the team confirmed its participation as a core sponsor, but it will also be present throughout the event (September
28 to October 3), this schedule was clearly carefully planned

If KBW is a “strategic absence”, then TOKEN2049 is
It's Zama's home show.

The most noteworthy event is the collaboration between Zama and PyratzLabs
"Confidential Onchain Finance Afterwork" event.
The event will be held on the eve of TOKEN2049 (September 30th) at the Singapore Asia
The Museum of European Civilizations is a landmark building full of cultural heritage.
The address itself reveals what Zama wants to convey: FHE technology is not only
Technological innovation is also part of the evolution of civilization

The capacity limit and early registration create a sense of scarcity.
It is not a simple marketing method, but Zama’s
partners and developers. In this current market where everyone wants to take advantage of the trend
In this environment, Zama chooses to define success by quality rather than quantity.

Zama's offline activity strategy actually reflects the "three
Walking strategy:

Zama Developer Program: $20,000 per month for developer training
The reward mechanism is not just about throwing money around. Builder Track and Bounty
The design of Track forms a complete growth path from novice to founder.
This design philosophy will be fully reflected in the exhibition during TOKEN2049

Institutional Collaboration Proof of Concept with JP Morgan and RWA
Sponsorship of exclusive institutional events in Singapore shows that Zama is working hard
Build a bridge between traditional finance and the crypto world. This B2B strategy is more effective than a single
Pure retail user education is more likely to lead to large-scale application

Standards development and OpenZeppelin collaboration to publish Confidential
Contracts v0.2.0, Zama is actually participating in the formulation of industry standards.
The importance of this standardization work may not be fully apparent until several years later.

Interestingly, Zama’s competitive strategy reflects a clear “misaligned competition”
feature

Take @mindnetwork_xyz as an example, which also focuses on FHE infrastructure.
However, Mind focuses more on AI application scenarios, and its financing scale is only US$13.25 million.
Zama chose to focus on confidential smart contracts on the blockchain.
What is the logic behind it?

The answer may lie in the judgment of market maturity. Although the concept of AI privacy computing is popular,
Hot, but the actual application scenarios are still relatively limited. In contrast, DeFi has a relatively low impact on privacy.
The demand is more rigid and urgent. MEV issues, front-running attacks, and on-chain transparency
The privacy leakage caused by these are the real pain points

Zama chose to focus on the “Confidential
DeFi" related applications are based on the maturity and certainty of this market.

In this industry full of impetuousness and quick success, Zama has shown a
They did not rush to gain popularity in every hot event.
Rather than feeling, we choose the most appropriate time and place to show the most
Valuable content

TOKEN2049 may just be the beginning. With the launch of the mainnet and the issuance of tokens
As the market is approaching, we have reason to believe that Zama will bring
More surprising moves

For investors and developers who are interested in privacy computing, now may be the time to
Now is the perfect time to take a deeper look at Zama. After all, real opportunities often
Hidden beneath the seemingly calm surface

#ZamaCreatorProgram