How to Become a High-Quality KOL
(How to become a high-quality KOL)
From the sharing of 12 excellent KOLs in the report below, I distilled 6 key points.
1. Start from personal interest and desire to share
Most KOLs did not start sharing to 'become KOLs', but were driven by interest, and the sharing process brings connections and growth.
2. Need to have their own independent cognition and style
In the information-overloaded field of encryption, the moat of high-quality KOLs is style differentiation, finding their unique angle (research, trading, expertise, visualization, gossip), etc.
3. Need to have a sense of responsibility towards fans
KOLs who cut off fans won't last; sharing must be sincere, only sharing what they have bought or interacted with, rather than just writing soft articles.
