Upbit, one of South Korea's largest cryptocurrency exchanges, listed the ZORA (ZORA) token today. Following the announcement, the token price recorded a rapid double-digit increase, attracting investor interest. Transactions began at 13:30 Korean Standard Time (KST), and ZORA can be bought and sold on the Base network against KRW, BTC, and USDT pairs.

Upbit emphasized that users should only conduct transactions through the supported network, stating, 'The contract address for ZORA is 0x1111111111166b7fe7bd91427724b487980afc69.' To balance the initial volatility, low-priced sell orders will be limited during the first five minutes, and only limit orders will be allowed for a two-hour period.

The price of ZORA rose from $0.094 to $0.11 with the listing news, marking an approximate 17% increase. This movement created a scenario similar to the 77% rally after the Robinhood listing in October. Although it remains below the all-time high of $0.14, on-chain data indicates that demand for the ZORA ecosystem continues and stability in new token production is being achieved.

The ZORA ecosystem continues to grow not only through price increases but also with its innovative structure. The 'creator coin' concept introduced on the Base network allows content creators to maintain ownership of their works while enabling their fans to share in this success. These coins help creators achieve sustainable income and establish a stronger connection with the community.

Additionally, the Believe Fund established by the Zora team has allocated 20 million ZORA tokens to support the creative economy. This fund aims to promote new talents, increase liquidity, and accelerate long-term value creation within the ZORA ecosystem.

These developments show that ZORA has become a platform that reshapes the creative economy with blockchain technology, rather than just being a token.