$PUP (PUP) is a community-driven meme coin primarily operating on the Binance Smart Chain (BSC). Launched in late 2025, the token gained viral attention through a cheeky branding strategy that playfully frames "#PUP " as the word "$BNB BNB" turned upside down, positioning itself as a cultural counterpart to major ecosystem tokens like Solana’s WIF. Beyond its meme origins on BSC, the "PUP" ticker is associated with several other distinct projects, including a DeFi protocol on the HyperEVM blockchain that powers decentralized exchanges like Upheaval Finance. The coin is highly speculative and known for extreme price volatility, with its market value driven largely by social media trends and community engagement rather than traditional financial utility.