By looking at the latest Spotify growth patterns, we can clearly see how audience attention is currently shifting. A strong cross-market demand for pop and hip hop is highly evident right now. Over the past 7 days, G. V. Prakash Kumar gathered 12.9M followers to claim the highest position in the Top 10. Sharing this leading group with him are major acts like Arijit Singh, Taylor Swift, Bruno Mars, and The Weeknd. Feel free to review the complete dataset here: