In recent years, everyone in the crypto circle has been shouting 'Mass Adoption (breaking the circle)', and they shout it loudly.
But what is the reality? The reality is that we have built a new public chain with TPS that can conquer everything, but all that runs on it are mutually destructive MEMEs and shitcoins.
You want to teach a friend outside the circle how to install a plugin wallet, remember 12 mnemonic words, and cross-chain pay Gas. After half an hour of fussing around, they look at you like you’re running a network pyramid scheme. Even worse, the vast majority of chain games and X-to-Earn are all zero-sum games without external blood transfusions, stepping on your left foot with your right foot, and eventually the funding scheme collapses, leaving a mess behind.
Recently, while reviewing reports, I came across a project called LongTech (龙泰克) ( @LongTech官方 ), which seems a bit wild.
These people probably see through the deadlock of pure on-chain mutual cutting and directly created a 'pan-entertainment + DeFi' hybrid, even shouting the slogan of Web4.
Peeling back the lofty promotional facade of the official website, it actually wants to do one thing: legally and compliantly 'steal' the money from Web2 aunties watching earthy short dramas into the Web3 pool.
Let's use the big players' market logic to translate it. Its core mechanism 'PWA Swap + NFT Node + ShortChall (short drama challenge)' essentially determines who makes money, who loses money, and who pays the Gas fees.
In the past, we dealt with nodes by simply buying an air robot to mine. If there were no new investors picking up the pieces, we would be doomed.
LongTech's approach is to simply open a decentralized 'Hollywood film company' on-chain.
➢ How do external retail investors get in? Directly using PWA (Progressive Web App) technology. No need to download the app from the Apple Store; just open the webpage to smoothly watch and trade dramas, completely bypassing the 'Apple tax' and cumbersome wallet barriers.
➢ Where does the money come from? The real traffic and advertising fees generated by retail investors watching dramas, interacting, and completing tasks—this is the genuine 'external wealth'.
➢ Who is making money? Those loyal fans who spent money to buy and stake NFT nodes.
This creates an extremely blatant 'cross-border rent-seeking' model. Retail investors consume attention at the front end, and this real commercial value is converted into the underlying support of LTT tokens, which directly 'feeds back' to the big players who provide funding and stake nodes.
Let's use a 'big player perspective' to imagine a most mundane practical scenario:
Assuming today LongTech launched a hit earthy short drama (The Dragon King's Son-in-law: I Reborn in Web3).
Traffic from the external sinking market is flooding in. According to traditional models, this massive advertising revenue and recharge profits are all taken by big companies. However, in LongTech's mechanism, this money is solidified into the protocol through ShortChall challenges.
Those early adopters who staked NFT nodes essentially partnered to obtain the 'dividend rights' of this short drama platform. As long as the short dramas are brainwashing enough and external retail investors are Fomo enough, these big players can comfortably collect tolls and node dividends.
Of course, the mechanism may look appealing, but objectively, the current weaknesses are quite obvious: the success or failure of this thing fundamentally depends not on how powerful the smart contract is written, but on whether the short dramas introduced are earthy enough and captivating enough.
If the content fails to impress, external individuals won't pay, and without external funding coming in, this model will ultimately degrade into a zero-sum game of Web3 wool party mutual cutting. This kind of strong reliance on external blood generation infrastructure needs to see if it can genuinely run a real consumption closed loop.
No more talking, I just tried to grab a 土狗 on-chain but failed, wasting over a hundred dollars in Gas fees to the miners. I need to go watch a couple of episodes of a霸总 short drama to calm down.