👇Redefining Gaming Economics:
The Power of RORS
The gaming world is on the verge of a major transformation. For years, game studios have been spending billions of dollars on ad platforms to bring in new users. But at Pixels we believe that the real beneficiary of this capital is the community that drives the entire system: our players.
Introducing RORS: The New Standard of Success
The cornerstone of our success is a revolutionary metric called Return on Reward Spend (RORS). Just as advertising performance is measured by ROAS, RORS looks at the direct economic impact of rewards distributed to players. The calculation is simple:
Protocol fee revenue vs. rewards distributed to players.
Currently, our RORS is around 0.8 but our goal is clear:
to exceed 1.0. When we reach above 1.0, it will mean that every reward distributed is generating positive revenue for the system. This model lays the foundation for a sustainable economy where the game and its players thrive together.
👉 Real Engagement Real Rewards
We don’t just reward time wasters or pointless tasks. We are redirecting advertising budgets directly to players, who can be redeemed in the form of **cash, crypto, or gift cards**.
We see players as important stakeholders in the system rather than just targets. When players get real value for their hard work and time, the entire ecosystem thrives.
