Hey, three months might seem like a short time, but you can really make some moves in the market, you know? By the end of 2025, Bitcoin hit around $126k and then took a dive of over 25%. Still, that drop that followed into 2026 didn't scare people off — a lot of folks saw it as a solid opportunity to think long-term.

A survey from MB | Mercado Bitcoin, one of the largest digital asset platforms in Latin America, showed that the number of people investing in the coin grew by 50% in Q1 of 2026, compared to the last three months of 2025.

And it wasn't just because the price was lower. This buying movement is also linked to that New Year habit when people get their finances in order and end up diving into new investments, including crypto. On top of that, new regulations have helped provide more security, which has further pumped up the market.

And the interest hasn't just been in Bitcoin, you know. The number of investors applying in more than one type of asset rose nearly 20% in the first quarter of 2026 compared to the same period the previous year.

According to Fabrício Tota, who is the VP of Crypto Business at MB, a portfolio with 5% Bitcoin over the last 10 years has yielded 33% more than one without the asset. This shows the coin's potential and also boosts confidence for folks to diversify, looking into other cryptocurrencies like Solana and Ether, in addition to stablecoins pegged to the dollar.

In this mix, the so-called digital dollar has also gained attention, you see. The trading volume grew 10% in the first quarter of this year compared to the same period in 2025. And in the long run, the growth is even more significant: comparing with the start of 2025, the number of investors has more than tripled, showing how these dollar-linked assets are rapidly gaining ground.

At the end of the day, Tota emphasizes that it’s always a good time to start investing in crypto. To keep things balanced, he suggests putting about 5% of your portfolio into crypto for those who are more conservative or just starting out, and up to 15% for those who like to take more risks. As he says: crypto is for every type of investor, especially Bitcoin.$BTC ,$XRP ,$SOL