It feels like companies have turned into their own biggest customers. In 2026, buybacks are surging again with projections near $1.2T and fresh bank approvals already hitting tens of billions early in the year . Since 2011, this quiet loop of “buying themselves” has quietly carried the S&P 500 higher, less like growth and more like a mirror reflecting confidence.

The takeaway: when companies become the main source of demand, price strength can say more about capital flow than real expansion

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