$BTC Bitcoin demand from institutional players showed little sign of slowing as large buyers continued to accumulate aggressively, even with prices hovering near recent highs and macro uncertainty building ahead of the Federal Reserve’s April policy meeting

Strategy disclosed it purchased 3,273 Bitcoin for about $255 million at an average price near $77,906, lifting its total holdings to 818,334 tokens. The firm has spent roughly $61.81 billion building its position, with an average acquisition cost of $75,537 per coin. The company also reported a Bitcoin yield of 9.6% year-to-date in 2026, underscoring its continued focus on accumulating the asset as a core treasury strategy.

Smaller players are following a similar playbook. Matt Cole from Strive confirmed acquisition of 789 BTC for $61.43 million, paying an average price of roughly $77,890 per token.