Platform reputation & vetting: Binance Launchpool allows users to stake assets (e.g., BNB, USDC, FDUSD) to farm newly-launched tokens.

Project fundamentals: Utility, team credibility, tokenomics, market need.

Token listing & liquidity: How soon after launch or harvesting the token can be traded.

ROI / past performance: For example, some projects from Launchpool category show very high historical ROI.

Transparency & risk: Farming new tokens has high reward but also significant risk (volatility, lock-ups, possible poor liquidity).