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Zero to One

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#ZeroToOne 
#Book5000 
NOTES ON STARTUPS, OR HOW TO BUILD THE FUTURE
By Peter Thiel with BLAKE MASTERS
Hardcover ISBN: 978-0-8041-3929-8
eBook ISBN: 978-0-8041-3930-4

Disclaimer: Includes third-party opinions. No financial advice. May include sponsored content. See T&Cs.

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ZERO TO ONE Preface #ZeroToOne #Preface #Book5000 Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search erine. And the next Mark Zuckerberg won't create social network. If you are copying these guys, you aren't learning from them. Of course, it's easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 ton, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Unless they invest in the difficult task of creating new things, American companies will fail in the future no matter how big their profits remain today. What happens when we've gained everything to be had from fine-tuning the old lines of business that we've inherited? Unlikely as it sounds, the answer threatens to be far worse than the crisis of 2008. Today's "best practices" lead to dead ends. the best paths are new and untried.

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