$ARB ARB price rallies on LG news: can bulls clear neckline resistance at $0.084?

ARB price rallied over 10% as traders reacted to news that LG Electronics is expanding its blockchain efforts through a new advertising-focused infrastructure project built on Arbitrum.

Fortune reported that the South Korean technology company has partnered with Arbitrum to develop a dedicated layer-2 blockchain for digital advertising. 

The system is designed to create a shared database where advertisers and publishers can access advertising inventory while recording how users interact with campaigns across the network.

Commercial deployment is expected later this year after LG completed a pilot program with an unnamed Japanese advertising agency.