Yesterday, YouTube officially announced they're rolling out in-app Messages & video sharing to the U.S. & more countries around the world.
That means you can send messages, share videos, Shorts & live streams & chat in real-time - all directly inside YouTube.
This is something I've been waiting on for a LONG timeโฆ
And let me tell youโฆ this is a BIG one.
๐๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฒ ๐๐ฟ๐ฎ๐๐ ๐ฃ๐ฎ๐ฟ๐โฆ
YouTube has been the ONLY major platform without DMs.
Instagram has them. Facebook has Messenger. TikTok, X, LinkedIn - they ALL have direct messaging.
Meanwhile YouTube - a platform with over 2.5 BILLION users - has been missing it entirelyโฆ until now.
(Fun fact: YouTube actually had a messaging feature years ago & removed it back in 2019 - now it's officially back & built right into the app)
๐ช๐ต๐ ๐ง๐ต๐ถ๐ ๐๐ ๐ฎ ๐๐ฎ๐บ๐ฒ-๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ๐ & ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐
Think about what DMs unlocked on every other platformโฆ
๐ญ. Creators can finally build DIRECT relationships with their fans & subscribers - right inside YouTube
๐ฎ. Videos now get shared & talked about inside the app (instead of off-platform) - creating a whole new viral loop & more watch time for your content
๐ฏ. Businesses & marketers get a brand new way to connect & network on the world's biggest video platform
I've seen this movie before.
Back in 2015, I got in early on YouTube Ads while most marketers were still sleeping on the platform - & that early-mover advantage was absolutely game-changing for my business.
Every time YouTube rolls out something new - Shorts, Community Posts, now Messages - the creators & marketers who pay attention & adapt FIRST are the ones who win biggest.
This is one of those moments.
The rollout is starting now for users - so keep an eye out for the new Messages icon at the top of your YouTube app.
And make sure you follow me - I'll be sharing exactly how creators & businesses can leverage this as it rolls out (along with all the latest YouTube & AI updates).
The biggest wins almost always go to the people who move first.
Soโฆ are you excited about YouTube Messages? How would YOU use this for your channel or business? Let me know below! ๐
๐.๐. ๐๐ฉ๐ฆ ๐ช๐ฎ๐ข๐จ๐ฆ ๐ช๐ด ๐ข ๐ฎ๐ฐ๐ค๐ฌ-๐ถ๐ฑ - ๐ฃ๐ถ๐ต ๐ช๐ต'๐ด ๐ช๐ญ๐ญ๐ถ๐ด๐ต๐ณ๐ข๐ต๐ช๐ท๐ฆ ๐ฐ๐ง ๐ฆ๐น๐ข๐ค๐ต๐ญ๐บ ๐ธ๐ฉ๐ข๐ต ๐ ๐ฐ๐ถ๐๐ถ๐ฃ๐ฆ ๐๐ฆ๐ด๐ด๐ข๐จ๐ฆ๐ด ๐ญ๐ฐ๐ฐ๐ฌ๐ด ๐ญ๐ช๐ฌ๐ฆ ๐ข๐ด ๐ช๐ต ๐ณ๐ฐ๐ญ๐ญ๐ด ๐ฐ๐ถ๐ต. ๐๐ฉ๐ฆ ๐ข๐ฏ๐ฏ๐ฐ๐ถ๐ฏ๐ค๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ช๐ต๐ด๐ฆ๐ญ๐ง ๐ช๐ด 100% ๐ณ๐ฆ๐ข๐ญ & ๐ฐ๐ง๐ง๐ช๐ค๐ช๐ข๐ญ!
