A lot of people assumed stock trading on @binance would mostly appeal to existing investors

the early numbers suggest something different

around 25% of stock users in the first week were under 25 years old, and more than 80% of trading volume came from emerging markets

that sounds less like people switching brokers and more like people getting access they didn’t have before

fractional shares starting from $5 seem to be playing a big role too. nearly 40% of trades were placed under $100 during the first week

the demand showed up quickly too. Binance reached $400M AUM in its first week, with nearly two-thirds of sign-ups going on to place a trade

maybe the challenge was never interest, just access!