It seems the warming was at maximum levels:
advertising on Instagram UFC to an audience of 50+ million,
posts on social media,
branding in the ring,
billboards in Miami,
and constant mentions in Telegram.
Marketing at the level of 'it's impossible to shoot'... but everything went completely off script.
📉 Collections — only $3.4M
For scale: even much more niche collections used to gather larger sums. Against this backdrop, the result looks particularly bleak.
💵 Prices and buyouts
The average "gift" cost 3760 stars.
The first round was completely taken by Durov — about 900k stars.
For comparison: in previous auctions, bids reached up to 10 million, and here they didn't even come close to the previous hype.
🤔 Suspicious activity
The community noticed strange accounts in the auction tops. Many felt that part of the volume was artificially created to maintain the illusion of high demand. Organic interest clearly turned out to be lower than expectations.
🤡 Result on the secondary market
Right after the sale:
basic items have fallen to −50% below the purchase price,
upgraded — down to −70%
Considering the costs for the collaboration with UFC, fees, and promotion — the result looks very painful for the project.
It seems the bubble has burst, not even having inflated.
✨ What do you think? Was this predictable or was the failure unexpected?
#nft #crypto #Web3 #Collectibles
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