Rumor Source and Core Content: According to a mid-June 2026 report from New York Magazine, the source stems from SBF's conversation with his cellmate David Bunevacz at the Lompoc federal penitentiary in California.
Token Issuance Intent: SBF stated in the conversation that after his release, he intends to 'start my own coin.'
Capital Demand: He believes that to establish a legitimate business, startup capital of $50 million to $100 million is required.
Blind Confidence: SBF claims that 'everyone will flock to it,' showcasing a strong belief in his personal appeal.
Authenticity and external reactions are being questioned as 'jokes': reports cite comments from his prison buddy, Bunevatz, suggesting that SBF might have been joking at the time, and even if he did launch a coin, there’s no guarantee anyone would buy it.
The market is looking coldly at this: it's widely believed in the industry that this is more of SBF's personal fantasy or social chatter. Given that he was sentenced to 25 years for orchestrating one of the largest financial frauds in crypto history, he's seriously lost his credibility, and institutional investors and compliant platforms are highly unlikely to back such projects.
A means to grab attention: analysts point out that SBF still understands the 'attention economy'. Even while in prison, making such controversial statements can keep his media buzz alive, consistent with his previous unconventional moves to release videos from jail and attempt a presidential pardon.
Current legal and political background on the pardon application: SBF's team officially submitted a post-sentence pardon application to the Trump administration in early June 2026. While this move temporarily boosted the pardon probability on Polymarket to 14%, there hasn't been any substantial legal advantage (recently, the appellate court just denied his request for a retrial).
Current situation: SBF is still serving his sentence. Although he insists on his innocence and is trying to work the political PR angle for release, mainstream opinion holds that his influence has waned significantly, and the so-called 'new coin plan' currently remains just talk, lacking any technical or commercial viability.
In summary: this seems more like SBF's way of psychologically comforting himself during his long sentence or seeking public attention rather than presenting a viable business plan.
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