This year is set to see the most expensive iPhone ever? Multiple media outlets, including the Wall Street Journal, believe that due to skyrocketing memory and storage costs, Apple will raise iPhone prices by about 20% to keep the company’s profit margins stable.

Take the iPhone Pro as an example: the U.S. version of the 17 Pro is priced at $1099, while the 18 Pro is expected to increase by $200, bringing it to $1299.