The announcement that Ricardo Salinas Pliego will give away Bitcoin before Christmas has once again placed the Mexican businessman at the center of public debate. The mogul used his social media to promise his followers a gift in sats, accompanied by a message full of irony directed at the Mexican tax authority.

The publication did not go unnoticed. Within hours, it generated thousands of reactions and rekindled the discussion about his position on the tax system, the symbolic use of Bitcoin, and his prolonged conflict with the tax office. The gesture combines provocation, digital activism, and a narrative that Salinas Pliego has maintained for years, providing context to the impact of this new episode.